Build. Earn. Lend.
Every real business starts the same way: someone noticed a problem and decided to do something about it. Here's how to go from idea to first sale.
Launch your Business using our playbook.
PlaybookPart 1 - Launch
spot the gap
Find a Need
What frustrates people around you? What's missing at school, in your neighborhood, or in your community? That's your starting point.
product or service?
Choose your model
Products = something you make or sell. Services = something you do. Services are usually cheaper to start — no inventory needed.
know your customer
Who is it for?
Get specific. "Everyone" is not a customer. Is it students? Parents? Local businesses? The narrower you go, the easier it is to sell.
Part 2 - Set up the Basics
Pricing
Cover your costs, add a margin. If people say it's too expensive without hesitation, it's probably priced right.
Roles
Assign a sales lead, finance lead, and ops lead early. Confusion costs money.
Track
Track every dollar from day one. A simple spreadsheet beats forgetting where the money went.
Part 3 - Scale
Community Events
Frozen treat stands, cultural nights, campus walkathons. Fun, visible, and easy to repeat
Sponsorships
Local businesses, Kiva Days with food trucks, matched donations from school foundations.
Online Campaigns
Monthly giving challenges, impact posts, alumni outreach via email or LinkedIn.
Frostbite's Frozen Ice - A Case Study
This is a Paragraph. Click on "Edit Text" or double click on the text box to start editing the content and make sure to add any relevant details or information that you want to share with your visitors.